#SassyShifOotd Archives – Sassy Shif Says

Hepburnette Footwear – The Latest In Fashion

Shifa Merchant — Tue, 27 Jun 2017 16:41:41 +0000

You guys know how much I love online shopping and if the online store has trendy designs and funky patterns then I definitely shop with them more often. Especially during monsoons, styling yourself becomes tricky and the right footwear becomes an important factor. I have always been an advocate for good fit, comfort and personal […]

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The Vanca June Favourite Looks

Shifa Merchant — Tue, 13 Jun 2017 20:48:57 +0000

Hey May!! Sassy Fam!! I wish you all a fabbbb start to the monsoons. I know that most of you hate this part of the year but lets look at all the positives here. The rain is way too important than our cribbing for the farmers to carry on with their lives, for flora and fauna […]

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Indian Diva Vibes With The Peach Project By Ayesha

Shifa Merchant — Thu, 04 May 2017 20:03:10 +0000

I am doing a complete Indian look after quite sometime now and I am already finding it tough to put words that will do justice to this majestic work of art outfit created by The Peach Project By Ayesha. I found them on Instagram and post glancing through their website I fell head over heels […]

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Summer Must Haves From THE VANCA

Shifa Merchant — Sat, 22 Apr 2017 09:11:30 +0000

Summers in Mumbai and India are considered to be one of the toughest since no one wants to go through the heat and be a witness to the unprecedented high temperatures. Not everyone is lucky enough to be able to take a break from their work or hectic schedules and travel to some cooler places. […]

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How To Style A Long Ira Soleil Jacket In Two Ways

Shifa Merchant — Wed, 08 Mar 2017 21:40:27 +0000

I recently came across this beautiful, one of a kind brand dedicated to making trendy outfits for the “women” of today called Ira Soleil. They have a vast collection of outfits that take you from desk to dinner with so much ease. After browsing through their designs, I had to pick some of my personal favourites […]

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My Westside L.O.V. Spring Summer Lookbook

Shifa Merchant — Mon, 27 Feb 2017 07:41:13 +0000

I so wish you guys could feel my excitement through this portal, as this is what a breezy summer afternoon does to me. Rather than running away from the sun, it’s time to own it and be your own sunshine and let it reflect through your wardrobe too. Bring those tanned bodies, happy faces and […]

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Styling Tips For Flap Panel Palazzo Pants

Shifa Merchant — Wed, 01 Feb 2017 16:13:36 +0000

Palazzo Pants are one of the most versatile pieces you can own in your wardrobe. This trend goes all the way back to the 60’s and 70’s and they have made a comeback with a bang and are definitely here to stay. I often get so many questions about styling different kinds of palazzo pants […]

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Cover Story LookBook This New Year’s Eve

Shifa Merchant — Fri, 30 Dec 2016 20:46:38 +0000

This officially is the last day of 2016!! Can’t believe yet another year is about to begin with new opportunities and beginnings. May the New Year be all that you wish for and bring along peace and love in your hearts and homes. On that note, as I lovingly look back upon 2016, here’s me […]

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Jacket Lehengas This Festive Season

Shifa Merchant — Tue, 20 Dec 2016 20:03:11 +0000

With the Wedding and Festive Season, we keep going back to few of our most favourite and trustworthy fashion pieces, not to forget the best traditional ones. Lehengas have always been the pride of the bride and a best friend to the bridesmaids and everyone else in the family too. Lehengas add the sophistication to […]

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The Cold Shoulder Trend For Fall Winter 2016

Shifa Merchant — Sun, 04 Dec 2016 19:04:32 +0000

Normally with winters around we like to keep our layering game strong, but for us Mumbaikars, light winters means we can play with the latest Fall Winter 2016 trends. With such an easygoing weather, the cold shoulder trend falls right in place which helps you reveal without showing too much skin. There is definitely something […]

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