Fashion Show Archives – Sassy Shif Says

Raymond Launches Raymond Khadi Collection

Shifa Merchant — Thu, 25 May 2017 19:26:08 +0000

Raymond a leading textile, apparel and bespoke brand of our country has launched an initiative which supports our Prime Minister Narendra Modi’s “Make In India” initiative and combines it with the pride of our nation “Khadi”. Khadi is the handmade fabric and is definitely one of the most sought after in the world. With the launch […]

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Lakme Fashion Week 2017 Day 5 Summer Resort

Shifa Merchant — Mon, 20 Mar 2017 15:45:04 +0000

Lakme Fashion Week 2017 Day 5 summer Resort saw a star studded line up with so many talented labels and celebrity biggies like Tabu, Malaika Arora, Sushmita Sen etc walked down the ramp as showstoppers and made day 5 even more memorable as ever. I loved Divya Reddy’s showcasing her latest collection called “Shahibzadi” was […]

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Beetle Tech Fashion Tour 2016 Season 2

Shifa Merchant — Wed, 28 Sep 2016 20:56:25 +0000

The Beetle Tech Fashion Tour 2016 stepped into its second season in style. This glamorous evening was brought together by Exhibit Technologies and sponsored by one of my favourite sports car Beetle by Volkswagen. Jean Claude Biguine was the style partner for the show and their styles took every outfit to another level altogether. Since technology […]

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My LFW 2016 Winter Festive Lookbook

Shifa Merchant — Sat, 24 Sep 2016 21:18:56 +0000

Like every season, this Winter Festive 2016 showcasing at Lakme Fashion Week was all that a fashion lover or fashion enthusiast would hope for. It was held at St. Regis, Mumbai and I was a part of it on all the days bringing a peek into some really funky and trendy runway ready looks right […]

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LAKME FASHION WEEK WINTER FESTIVE 2016 DAY 5

Shifa Merchant — Mon, 19 Sep 2016 19:41:45 +0000

Lakme Fashion Week Winter Festive 2016 Day 5 was all about a Grand ending to India’s biggest fashion showcasing. U will get to know my personal favourites through this article and I have also tried to sum up the last day for you all in the best way possible. This season like always few trends […]

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Day 3 Of Lakme Fashion Week Winter Festive 2016

Shifa Merchant — Mon, 05 Sep 2016 20:31:21 +0000

Day 3 of Lakme Fashion Week Winter Festive 2016 saw some hottest trends on the runway and some whimsical designs, which left all the fashion lovers in awe of all the showcasing. I decided to keep it a comfy and a lacy affair on this day with some easy layering. Hence, on a maroon side slit […]

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Day 2 Of Lakme Fashion Week Winter Festive 2016

Shifa Merchant — Fri, 02 Sep 2016 21:22:45 +0000

Day 2 at Lakme Fashion Week Winter Festive 2016 was all about sustainable fashion with Indian textiles and handlooms. Indian Textiles Day has been emerging as one of the most ethical, responsible and conscious fashion choices since past few years of it’s showcasing. The creations and designs presented on this day were eclectic and offbeat […]

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Preview of Manish Malhotra Collection for LFW Autumn-Winter 2016

Shifa Merchant — Thu, 18 Aug 2016 21:12:01 +0000

This season of Lakme Fashion Week Autumn-Winter 2016 will see a series of new innovations and first time evers. With the Lakme Fashion Week going full digital, what lay ahead are some amazing experiences for each and every individual across the globe who wishes to be a part of the country’s most prestigious Fashion Show. The […]

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Triumph Fashion Show Unveils Glam New 2016 Collection

Shifa Merchant — Mon, 23 May 2016 08:03:25 +0000

Lingerie is every woman’s first love. Yes, it is true no matter what we tell the boys. Having a perfectly fitted feminine and sexy lingerie is both important and essential to feel good from the inside. I know that many a times it is not going to be visible but the perfect inner wear goes […]

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Day 5 With LYF Smartphones At Lakme Fashion Week 2016

Shifa Merchant — Tue, 05 Apr 2016 11:05:16 +0000

I was super excited for the day 5 of Lakme Fashion Week, which also happens to be the last day of this fashion extravaganza. Some of my most favourite designers showcased their collection on this day that included Rohit Bal, Karn Malhotra, Rahul Mishra for Reliance Trends, Sourabh Kant Shrivastava, Priyam Narayan, Neeta Lulla, Rimi […]

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