Be Comfortable Archives – Sassy Shif Says

My Westside L.O.V. Spring Summer Lookbook

Shifa Merchant — Mon, 27 Feb 2017 07:41:13 +0000

I so wish you guys could feel my excitement through this portal, as this is what a breezy summer afternoon does to me. Rather than running away from the sun, it’s time to own it and be your own sunshine and let it reflect through your wardrobe too. Bring those tanned bodies, happy faces and […]

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The Cold Shoulder Trend For Fall Winter 2016

Shifa Merchant — Sun, 04 Dec 2016 19:04:32 +0000

Normally with winters around we like to keep our layering game strong, but for us Mumbaikars, light winters means we can play with the latest Fall Winter 2016 trends. With such an easygoing weather, the cold shoulder trend falls right in place which helps you reveal without showing too much skin. There is definitely something […]

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Voxpop Garfield The Cat Sweatshirt

Shifa Merchant — Fri, 09 Sep 2016 14:01:28 +0000

Sweatshirts are something that has always been in excess with me from the start. There’s no explanation to this fact though, at times I ponder at my own wardrobe 😉 (Haha). But the fact that my friends and cousins used to come running to me to borrow different quirky sweatshirts or hoodies when they were […]

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Get Moving With Triaction Sports Bra From Triumph

Shifa Merchant — Sat, 09 Jul 2016 20:14:45 +0000

One thing you can be sure of during Triumph launches and events is their innovative products and fun interactions throughout the evening. This time around, Triumph decided to hold a one of a kind fitness event for the launch of their latest Sports Bra – Triaction. The event was an interesting workout session combined with […]

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Join In My Eid 2016 Celebrations

Shifa Merchant — Wed, 06 Jul 2016 19:27:52 +0000

Eid Mubarak Everyone!!!! On this occasion of Eid-Al-Fitr I pray for a better tomorrow with good health, love and success coming everyone’s way in every big way or small. May you get this Eid all that your heart desires and very importantly let there be LOVE!!! After a month of fasting, personally for me Ramadan […]

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My Pajjama Party Must Haves!

Shifa Merchant — Thu, 19 May 2016 08:14:18 +0000

Our Goa trip last month, called for so many summer friendly dresses and some comfy wear too for those long days ahead. But one thing that I couldn’t miss out on was my most comfiest and softest pair of pajamas by Pajjama Party. I like their dedicated style file catered to bring joys for all […]

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Keep Calm And Wear A Straw Hat!!

Shifa Merchant — Mon, 11 Jan 2016 20:36:46 +0000

Day 2 at The Deltin Daman gave us plenty of time to chill by the pool, get spoilt for choices at their spa and also shoot with one of my favourite brand – “Boga Accessories”. This time around when we visited Daman, it was the onset of winters with perfect amount of sun shining through […]

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Wrobe Essentials Sleepwear Keeping Me Company

Shifa Merchant — Wed, 16 Dec 2015 20:55:39 +0000

Wrobe Essentials Sleepwear makes sure that your nightwear can be easily worn at home or beyond with their premium and custom designs. With such aesthetic designs and intricate detailing, one can easily step out of the house feeling as much stylish as one does in the regular party outfits. So much so that you forget […]

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Read about My Bear Huggs Story

Shifa Merchant — Thu, 03 Dec 2015 21:45:52 +0000

When it comes to selecting the right outfit, be it for any occasion I am so particular with respect to the fabric selection, colours, prints and its breathability. More so, I need to be comfortably happy with what I am wearing. For me, fashion comes second and comfort factor comes first. So you can only […]

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Wear Your Peachy Glow In A Kurta Top !!

Shifa Merchant — Thu, 29 Oct 2015 20:54:15 +0000

This look post is one of the special ones I have been waiting to post for you guys for quite sometime now. Finally todays that day! Yayy!! Such positive vibes already… Last few festive looks of mine, especially Indian and ethnic wear have been shot with so many brands and designers with each having their […]

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